Free PR Advice to Nigel Farage

No one is asking Nigel Farage to make Tommy Robinson chairman or deputy leader of Reform, only that he retires the relentless counter-signalling.

“The Reform Party needs a new leader,” asserts Elon Musk. “Farage doesn’t have what it takes.”

It is extraordinary that Nigel Farage has managed to fumble the prospect of a turbo-charging relationship with the world’s richest man—all because the Reform leader refuses to retire his relentless counter-signalling against Tommy Robinson.

The media strategy on Robinson is in fact quite simple:

“Grassroots activists like Tommy have felt forced to step up due to the cowardice of our treacherous political class. In government, we will address all of the problems that understandably provoked Robinson, whatever people think about him, into a life of activism. I’m not going to recite mainstream media catechism by pretending that a working class man from Luton is the real villain. The true threat lies in Westminster.”

That is all any Reform spokesman needs to say when baited by hostile media. Nothing about it is complicated.

Let us hope that the ticking-off from Musk jolts Farage from his complacent slumber.